Almost everyone has a social media account, these days. Most people turn daily to Facebook, Twitter, Instagram, and other social media sites to communicate with each other and know the latest news about celebrities, fashion, technology, and just about anything under the sun. All these make social media a very powerful tool for events marketing.
Good marketing through social media sites is key to getting your event off the ground. It’s one of most effective ways to reach your target audience, create buzz online, and keep people interested about your event. Here are some ways you can harness social media to promote your event:
Have A Unique Hashtag
One way to plug your event online is by using a specialized hashtag on Twitter, Facebook, and/or Instagram. This will allow your attendees to keep track of updates regarding your event. It will also keep them engaged regarding the content of the event, speakers, and fellow participants.
Here’s a tip: Make sure that the hashtag you use is unique, relevant, short, and simple so it can easily be recalled and spread.
Spread the Word
Use social media sites to let everyone know about your event and reach a larger audience. One way to do this is by creating a page on social media sites like Facebook or LinkedIn. Don’t forget to regularly post related content to keep them interested in your event.
Get creative and create sharable content, like contests, fun facts, and blog posts to indirectly promote your event and give your audience a sneak peek at what to expect. You can also offer discounts on tickets and products being sold to keep them pumped up.
Take Advantage of Social Media Add-ons and Freebies
Social media promotion is so much cheaper, compared to TV and radio commercials and print ads. In fact, you can promote your event for free on some social media sites. Save your budget for other expenses by utilizing these websites, such as creating a free Facebook page solely dedicated to your event.
Communicate with Your Audience
Post topics relevant to the event, like photos, special guests, sponsors, speakers, and other event-related content. You can also ask guests for their thoughts and opinions. This will provide feedback so that you’ll know what areas you need to add or remove, and indirectly promote your event. Moreover, it will also keep them excited about it.
Make Use of Videos
It’s one thing to have a poster promoting your event in your social media page or timeline, but you can make your event go viral by posting videos related to your event. It can be a collage of previous iterations of the said event, visual testimonials from popular participants and guests, or even just a real-time stream of what’s happening during your event (e.g. Facebook Live). In fact, broadcasting your event via videos on social media is a great way to keep people interested and in the loop — and will make them want to come back for the next one.
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