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    When answering calls, people usually complain about wasted time caused by telemarketers. This leads to the question “Is telemarketing still effective? Or is it useless?” Telemarketing does have advantages. If telemarketers are properly trained, their charisma can make simple messages trigger the empathy of prospective clients. Using voice as the only medium to communicate with prospect clients (compared to Automated telemarketing is another cost-effective variation, which only uses automated sales messages instead of hiring telemarketers